Motorsport History

Since 1963, we've championed racing excellence, innovation, and future mobility.
RACE SERIES

From traditional endurance racing to emerging platforms that are shaping the future of sustainable mobility, we consistently redefines performance through the ultimate proving ground of motorsports.


Iconic Wins

Trusted by champions, our tyres have helped teams and drivers achieve legendary finishes and record-breaking victories.
From Circuit to Street

Racing is our mobile lab, and every lap on the track helps us engineer better, safer and more efficient tyres for everyday road users.

REDEFINING TYRE INNOVATION WITH ENLITEN
Tested in extreme conditions like the World Solar Challenge and ecoRally Cup, our ENLITEN tyres reduce rolling resistance and material usage. These advantages are also incorporated into road tyres like TURANZA 6.

SUSTAINABLE RACING WITH GUAYULE
We pioneered the use of Guayule-derived natural rubber in motorsports. This desert shrub meets the same performance standards as conventional race tyres, and shows great promise for broader road applications.