PASSION TO TURN THE WORLD

“Passion to Turn the World” illustrates our passion to race, win, embrace the ultimate challenge, and accelerate innovation. The message also represents the passion to support a sustainable mobility society together with our partners through motorsports.

 

Motorsport History

divider

Since 1963, we've championed racing excellence, innovation, and future mobility.

Bridgestone 1.0

1963-1987
>

Bridgestone 2.0

1988-2019
>

Bridgestone 3.0

2020–PRESENT
>

back to top button














RACE SERIES

divider

From traditional endurance racing to emerging platforms that are shaping the future of sustainable mobility, we consistently redefines performance through the ultimate proving ground of motorsports.

 

Logos of Super GT, Indycar Series, IndyNxt series, Bridgestone GR86 Championship, GR86 Cup, Super Taikyu, 24he Nurburgring, Superrace, Bridgestone Worlds Solar Challenge, Eco-R Rally Cup, and Indy Autonomous Challenge
Logos of Super GT, Indycar Series, IndyNxt series, Bridgestone GR86 Championship, GR86 Cup, Super Taikyu, 24he Nurburgring, Superrace, Bridgestone Worlds Solar Challenge, Eco-R Rally Cup, and Indy Autonomous Challenge

NTT INDYCAR® SERIES

>

BRIDGESTONE TOYOTA GAZOO GR86 CHAMPIONSHIP

NEW ZEALAND
>

BRIDGESTONE FIA ECO RALLY CUP

>

SUPER TAIKYU

>

INDY AUTONOMOUS CHALLENGE

>

back to top button














Iconic Wins

divider

Trusted by champions, our tyres have helped teams and drivers achieve legendary finishes and record-breaking victories.

back to top button

From Circuit to Street

divider

Racing is our mobile lab, and every lap on the track helps us engineer better, safer and more efficient tyres for everyday road users.

REDEFINING TYRE INNOVATION WITH ENLITEN

Tested in extreme conditions like the World Solar Challenge and ecoRally Cup, our ENLITEN tyres reduce rolling resistance and material usage. These advantages are also incorporated into road tyres like TURANZA 6.

test

SUSTAINABLE RACING WITH GUAYULE

We pioneered the use of Guayule-derived natural rubber in motorsports. This desert shrub meets the same performance standards as conventional race tyres, and shows great promise for broader road applications.

READY TO JOIN A WINNING TEAM?