Bridgestone World Solar Challenge

Innovative transformation at every event – and ahead of future demand

With increasingly complex mobility systems emerging, Bridgestone strives to address challenges head-on – extending ourselves beyond our comfort zone. By continuous innovation, we expand the scope of our product and service offerings ahead of future demand.

In this respect, BWSC embodies the same spirit, with a perfect platform for non-stop innovation, as teams and participants grapple with regulation changes, to develop new and better ways to traverse 3,000km from Darwin to Adelaide, more efficiently with every consecutive event.

This raising of the competition bar not only pushes participants but has resulted in groundbreaking innovation, like Lightyear One. There is no doubt that more innovations will be realised in future as the BWSC keeps challenging participants to extend Bridgestone beyond our current capabilities.